The trick with Social Media Ad Campaigns is that they all have to be unique in their own way and the demanded turnaround time can be as sudden as less than a day. With so many ad campaigns going, and each one requiring a unique look, the challenge for me was experimenting and finding new and intriguing ways of making them stand out while still being faithful to the dealership’s branding.
This became doubly interesting when contending with the exact same sale happening across multiple dealerships - like, for example, Black Friday events. These pieces had to be uniquely the client’s while still having all the trappings of a sale hundreds of dealerships were having across the country.
There’s also the examples of carousels the need the same look, but different information.
