During my time at Convertus I worked on a multitude of Facebook and other Social Media Ad Campaigns. The difficulty of these were that each one had to be different from the last but also have a quick turn around of less than a day for each campaign (usually spent 2-4 hrs on each one).
Because we did so many of these ads I began experimenting in how to make them stand out while also sticking to the branding of the campaign and dealership.
This also went for sales that were wide spread over several dealerships. Black Friday was an example of that.
Many times it wasn’t just a single image but carousels that needed many assets that showed off different vehicles or parts of the promotion. Many times this would mix the PNG style images with the wallpaper photos.